We decided to trade online because, prior to the internet, people had no option but to visit traditional high street opticians who were able to charge large mark-ups on prescription eyewear.

Specs Store wanted to offer prescription spectacles at prices that were up to 80% cheaper than the high street and we knew that opening an online store would give us the opportunity to do so.

Whereas traditional opticians that offer a cheaper range of frames often do so at the expense of quality, Specs Store does not believe in making the same compromise. We ensure that we are able to provide lower prices whilst maintaining the professionalism, precision and efficiency associated with purchasing eyewear.

Our business incurs lower overheads than a high street store and this enables us to pass the saving onto our customers, without affecting the quality of the eyewear we supply. In actual fact, our Product specialists visit global trade shows to select very high quality frames from talented new designers that are rarely heard of and we showcase their products exclusively. All spectacles are configured under the supervision of qualified dispensing opticians to ensure that they are made in accordance with the appropriate European standards and all frames meet the quality features in material, parts and complimentary accessories. Our service is second to none and we are fast gaining a reputation of being “the web’s favourite eyewear store”.

After taking the time to develop a website that effectively showcased our range of glasses, we then needed to find a payment processor that would provide the security we required to process online payments whilst keeping our operating costs low.

When we started to research trading online, a number of Payment Service Providers were evaluated and Protx was selected based on its competitive pricing policy, lots of useful online administration tools and reports and a good reputation for customer service.

Once the selection process was over, our IT department started to develop our site to include the payments integration. We worked very closely with Protx and found the process extremely straightforward. Protx provided us with a lot of assistance, both in terms of personal help as well as simple to follow integration guides.

The key stage in the development process was being able to conduct integrated testing. Protx provided a suitable test environment in order for Specs Store to carry out necessary testing to gain confidence that all aspects of the sensitive transaction process were handled correctly.

In short, Protx has provided a trouble free method of taking payments.

Security is the main concern for us and Protx offers features to minimise online fraud. We are able to inform our customers of the secure payment processing methods employed and hence provide them with reassurance, allowing them to focus on product selection and successfully complete their purchase.

To visit the Specs Store website please go to http://www.specs-store.com